Privacy Declaration Storck Bicycle GmbH

Thank you that you have visited our website and for your interest in our company, services and products. Data protection has the highest priority at Storck Bicycle GmbH. This document is designed to provide you with information on how we are following the rules for data protection at Storck Bicycle GmbH. Which information we gather while you are browsing our website and how this information is used. But first of all, your personal data is only used in the following cases and will not be used in other cases without your explicit approval.

Data collection

When you visit the Storck Bicycle GmbH-website, general information is collected which isn´t stored as personal related data:

  • The name of your internet service provider,
  • Your IP address,
  • The website from which you visited us,
  • The websites which you visit when you are with us.

This information is analyzed in an anonymous form, and is used exclusively for the purpose of improving the attractiveness, content, and functionality of our website.

Collecting personal data

Personal data is only collected when you provide us with this for example in the course of registration, by sending emails and in the course of inquiries or requests for material.

Your personal data remains with our company and our provider and will not be made available to third parties. The personal data that we do collect will only be used in order to perform our duties to you and for any other purpose only when you have given specific consent.  You can adjust your consent for the use of your personal data at any time with an email (contact information listed in the Legal Notice).

Data storage

We store personal data for as long as it is necessary to perform a service that you have requested or for which you have granted your permission.


On our corporate website, we only use cookies if they are required for an application or service which we provide. If you would like to opt out of the advantages of these cookies, you can read in the ‘help’ function on your browser how to adjust your browser to prevent these cookies, accept new or delete existing cookies.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:
 Disable Google Analytics
Further information concerning the terms and conditions of use and data privacy can be found at or at Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

Changes to the privacy declaration

We reserve the right to implement appropriate changes at any time.


If you have any questions, please contact us (contact information listed in the Legal Notice).